Wires was founded by a group of friends who were all interested in sustainability, and so from the beginning we wanted to push the manufacture to try and minimise our impact. Reducing waste was a particular interest of Yair’s and so he pushed for 3D printing; I was keen to move us away from plastics – so encouraged us to find bio-plastic and natural rubber suppliers. The journey is on going – and the product will never be perfect, no product can be – but we will keep trying, as the technology improves to produce in a more mindful way.
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