The care fuelled mens style movement
The 80s, 90s and early 00s gave us Mario Kart, the internet and the high top fade.
They also kickstarted fast fashion. Clothing production was outsourced to countries with lower labour costs.
The lower prices were meant to democratise fashion and create valuable jobs in less developed economies.
But big fashion quickly grabbed the opportunity to maximise profits by investing the bare minimum in the people making our clothes
We got hooked on an addictive form of consumption that sped up as quality reduced.
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